By Tina Zawila
If you are in business or are a business student, you have probably heard of the “4P’s of Marketing” – Price, Product, Promotion and Place. It is argued that executing a marketing mix using these 4Ps is crucial to a successful product offering.
Today, I want to introduce you to another set of P’s that I believe are just as crucial to launching a successful product offering, and in fact, to operate a successful business:
Passion – I know its cliché, but you must be passionate about what you do and what you can offer your customers to be successful in business. If you don’t believe in yourself, and your product and service, no one else will!
Your team must also be on board. I visited a workplace recently, where the team members were demonstrating a new product that they had been working on and they could hardly contain their pride and excitement – they even had their personal mobile phones out to take photos of the demo!
Persistence –Again there are many quotes and examples of how success is born from preparation, hard work and learning from failure. Successful entrepreneurs persist even when they make mistakes or encounter challenges. They keep trying and accept failure as part of the process.
Patience - Things take time. There is no such thing as a true overnight success story. Many instant entrepreneurs have in fact spent years researching, developing and honing their ideas, skills and ultimately their product or service offering. They have often had to wait for the right time in the market, and then be patient while their product or service is adopted, accepted and embraced by their customers.
At Sothertons Gladstone we support entrepreneurs and business owners throughout their business journey. Call us today on 4972 1300 and share your passion, persistence and patience stories with us.